You can legitimately order a zero-proof cocktail at PDT, Death & Co or Manhatta, and it’s made by the same bartender, is just as complex and thoughtful and just happens to be zero proof.”Ī post shared by DrinkParch fact, Parch co-founder Ila Byrne has noticed that “those most steeped in the industry (bartenders, chefs, musicians) were the ones leading the change.” “The days of O’Douls being your option are over. The data doesn’t lie, but look at the best bars and restaurants and you’ll have all the validation you need,” says Nick Bodkins, co-founder of non-alcoholic specialty shop Boisson. “It’s growing faster than any other category of beverage. From dealcoholized wines to craft mocktails, there’s a whole universe of alcohol alternatives out there, and it’s expanding. Whether you’re kicking the year off with Dry January, committing to a zero-proof lifestyle or among the growing number of sober-curious drinkers, going non-alcoholic doesn’t mean happy hour has to end.
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